About us

History of SpiceItUp! Jalapeño Ketchup

  • 1995 – SpiceItUp! Jalapeño Ketchup is commercially bottled for the first time.
  • 2004 – The product receives national attention with reviews in D Magazine and on The Food Network.
  • May 11, 2009 – NASA’s Space Shuttle Atlantis launches on its 30th flight carrying SpiceItUp! Jalapeño Ketchup Portion Packs into space.
    • A Certificate of Authenticity is available.
  • The famous Cajun Chef Justin Wilson personally called Ben to say: “I put your Jalapeño Ketchup on an onion sandwich and I love it!”
  • SpiceItUp! Jalapeño Ketchup has been enjoyed by U.S. Marines and Navy personnel, both in the U.S. and abroad.
  • Recipes featuring our products are available on our recipe section

Awards and Recognition

Since 1998, our products have earned 36 prestigious Scovie Awards, with the most recent wins in 2026.
About the Scovie Awards:
The Scovie Awards Competition accepts entries over a two-month summer period. Judging occurs the Monday between the New Mexico State Fair and the Albuquerque International Balloon Fiesta. Judging is blind and conducted by 80–100 food professionals who evaluate products based on eye appeal, aroma, flavor, and heat scale. Scores are compiled and verified by staff.
Additional Awards

1999 – Food Distributors Magazine National Barbecue Competition

2000 – Chili Pepper Magazine Fiery Food Challenge

2001 – Houston Hot Sauce Festival People’s Choice Award

2002 – International Zesty Foods Show
Our products have been enjoyed and praised by many notable individuals, including:

President George W. Bush (43rd U.S. President),
Justice Ruth Bader Ginsburg (U.S. Supreme Court),
Justice Sandra Day O’Connor (U.S. Supreme Court),
Secretary of State Colin L. Powell,
Senator Charles E. Schumer,
Senator John Cornyn,
Speaker Nancy Pelosi,
Governor Greg Abbott of Texas,
Steve Forbes (President and CEO of Forbes),
Former Dallas Cowboys Coach Bill Parcells,
Former Atlanta Falcons Coach Dan Reeves, and
Baseball Hall of Famer Nolan Ryan.

These distinguished individuals among others have even sent personal letters of thanks and admiration on official letterhead.
Spiceitup™ Store

Testimonials

It was delicious, and my staff and I enjoyed its spicy flavor.

Jeb Bush

Denver, CO

Several have commented how good the jalapeno ketchup tastes on hamburgers.

John Cornyn

New York, NY

My staff and I have sampled the jalapeno ketchup and the dusting salt and find it suits our tastes to a “T” —T for Texas that is.

Sandra Day O’Conner

Fort Worth, TX

Thanks for the spice you have added to my life

Ruth Bader Ginsburg

Chicago, IL

It was a big hit with my family.

Denise DeBartolo York

New Orleans, LA